Not Just Ebooks: 7 Digital Product Formats That Sell Better in 2025
Once upon a time, ebooks were the go-to for anyone starting to sell online. Easy to create? Yes. Still relevant?
Kind of. But in 2025, digital product buyers are looking for more. More value. More connection. More ease.
If you’re thinking of selling digital products this year, don’t stop at a PDF. There are so many other formats that are simpler to create, more engaging for your audience, and, most importantly, sell better.
Whether you’re a coach, content creator, or busy mom building a side hustle, here are 7 digital product formats that are outperforming ebooks right now.
Mini Courses (People want transformation, not just tips)
Mini courses are short, focused, and super bingeable. They help your audience get results fast, without the overwhelm of a full-blown program.
Why they work: You’re giving people a shortcut. Instead of searching for answers, they follow your steps. These are especially powerful for beginners or those looking for quick wins.
Ideas:
A crash course on how to build your first website
A 3-day challenge for creating a content calendar
A mindset reset for overwhelmed moms
Plug-and-Play Templates (Because time is the new currency)
Templates are flying off the virtual shelves in 2025, especially on platforms like Canva, Notion, and Google Docs.
Why they work: They help people look polished, stay organized, and skip the blank-page panic.
Ideas:
Social media post templates
Lead magnet designs
Welcome packet templates for new clients
You don't need to be a designer, just clear on what your audience needs done faster.
Digital Planners & Guided Journals
(Still trending, and for a reason)
Notebooks are lovely. But digital versions are winning hearts (and wallets) for their accessibility and interactive feel.
Why they work: Your audience can use them on their iPads, phones, or laptops, and they feel supported with every prompt.
Ideas:
Daily reflection journal for life coaches
90-day business planner for new entrepreneurs
Wellness tracker with meal and habit logs
Copy Kits & Swipe Files (Because writing from scratch is exhausting)
If you’ve written email sequences, sales pages, or IG captions that actually work, turn them into a product. People will gladly pay to save hours.
Why they work: They remove the guesswork. And for busy entrepreneurs, done-for-you content is priceless.
Ideas:
Welcome email templates for online coaches
“About me” page starters
Caption packs for personal brands
Private Audio Series (The podcast alternative people didn’t know they needed)
Audio content is booming—especially private podcast-style trainings. It’s personal, mobile-friendly, and makes people feel like you’re speaking just to them.
Why they work: Listeners can tune in while driving, cooking, or on a walk, no screen time required.
Ideas:
A 5-part pep talk series for launching a product
Guided audio lessons on starting a freelance biz
Behind-the-scenes biz stories for aspiring entrepreneurs
Plug-and-Play Systems
(Time-saving is the real flex in 2025)
If you’ve built a system or tool for yourself, whether it's a client onboarding tracker, a business dashboard, or a launch calendar, it can become a product.
Why they work: Most people don’t want to build from scratch. They want something they can customize and run with.
Ideas:
Trello boards or Notion dashboards
Airtable launch planning kits
Ready-to-use Google Sheets for tracking goals
Micro Memberships
(More community, less commitment)
Memberships have evolved. No more endless content or overwhelm, people want access to focused, curated resources with a human touch.
Why they work: Recurring income for you + ongoing value for them = win-win.
Ideas:
Monthly template drops
Content vaults with updated swipe files
Micro-coaching libraries for bite-sized guidance
Final Word: People Don’t Just Want Info, They Want Ease
In 2025, digital product buyers want simplicity, speed, and results. If you can offer that, through clear, well-packaged content, you’re already ahead.
You don’t need to be techy. You don’t need a big audience. You just need one solid product that solves one clear problem.
Start with what you know. Package it smart. Make it easy to use. That’s what sells now.
